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Job Details
Job Type   : Full Time
Job Title   : Senior Manager - Marketing
Job Code   : VR/Mkt/2019
Functional Area   : Marketing
Number of Position   : 01
Location   : Chennai
Job Summary   :

The job purpose of this role is to drive Centre Marketing function for VR Chennai Centre. The position will be responsible for conceptualizing and overseeing execution of marketing activities / events, promotions and commercialization to ensure VR brand visibility, drive relevant footfall and achieving marketing revenue targets for the center.

Illustrative Responsibilities   :
  • Forecasting financial operating budgets for the centre marketing function and ensure the set operating budgets are met
  • Lead the marketing team via strategizing and executing sound strategies towards achieving marketing targets through continuous events, sponsorships and retail relations
  • Ensure the marketing SOPs, reporting and escalation matric are in place and the guidelines are adhered to
  • Strategizing and driving annual marketing plans for centre
  • Building strategic marketing plans with the view of enhancing revenue and expansion of business plan
  • Oversee marketing through advertising, promotions, website, digital & social media and visual merchandising, magazine, newsletter in order to enhance the branding and positioning
  • Devise and oversee execution of the marketing strategies to counter competition and attract customers with unique value propositions and building brand equity
  • Ensure on-going market intelligence data is available to develop new marketing strategies and close the feedback loop
  • Work with the digital marketing team and implement the center marketing initiatives and activations to publicize on the various digital media platforms including retailer and event activations
  • Creating and Implementing special retailer promotion and cross selling and upselling opportunities at center
Required Skills   :
  • Hands on experience, an executor
  • Having good Analytical and Strategic Skills   
  • Possess decision making abilities to achieve the organization objectives
  • Have strong analytical and problem-solving skills
  • Entrepreneurial, be a self-starter with high-energy levels
  • Have strong verbal and written communications skill
  • Possess excellent presentation skills
Required Qualification   :
  • Post Graduate Degree in Marketing with minimum 08+ years of progressive experience in Marketing, preferably from a high growth organization from Retail Shopping Centres, Retail, Hospitality and Consumer Service / Facing organisations.
Reporting to   : Centre Head