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Job Type   : Full Time
Job Title   : Associate - Market Research
Job Code   : VR/MR/2017
Functional Area   : Marketing
Number of Position   : 02
Location   : Bangalore
Job Summary   :

The job purpose of this role is to provide/conduct insightful information /market research for the business to enable the management to make appropriate business decisions and align business strategies to achieve organizational goal and stay competitive.

Illustrative Responsibilities   :
  • Develop quick understanding of the VR business environment, internal organization and ways of working.
  • Timely communicating with the business heads to understand the business objective.
  • Conducting market segmentation and competition analysis.
  • Building and executing research plans for products in all stages of the product life cycle and for need based analysis.
  • Selecting the most appropriate research methodology and techniques &ndash Primary/secondary research or qualitative or quantitative research and so on.
  • Analyze primary and secondary data to input in high value business decisions
  • Devising survey design, moderator guides.
  • Overseeing the field work, need based.
  • Analyzing and interpreting gathered research data.
  • Drawing trends impacting the retail and shopping centres industry to build industry forecasts.
  • Report writing.
  • Present research findings to the Management team.
  • Deliver timely and high-quality research reports and findings.
Required Skills   :
  • Should be well versed with research methodology, analysis and interpretation of data.
  • Excellent working knowledge on MS-Office
  • Must be highly organized and able to manager multiple priorities in a calm and efficient manner
  • Strong work ethic, intense drive, and initiative for quality and customer service.
  • Excellent written and oral communication skills.
  • Excellent analytical skills and attention to detail.
  • An inquisitive mind and willingness to learn and think differently would be essential.
Required Qualification   :
  • Post Graduate in Marketing with at least 02 years of in-depth understanding of market research.
Reporting to   : Vice President - Marketing